Aug. 27, 2008 SEATTLE - Want a game-day reminder or a ticket offer from your favorite team? AT&T Inc. (NYSE:T) and the University of Washington today announced the launch of Mobile U, a wireless program to keep Husky fans further connected to their favorite Washington sports teams whether they're at the game or on the go. Beginning today, fans can text UW to 72645 to receive text alerts with game day reminders, special offers and various Husky Athletics updates. The alerts will also direct consumers to a Huskies-specific portal where they can find information and content for their favorite team. Standard text message rates apply. During football season, fans will be able to test their Husky knowledge and wirelessly participate in contests and compete for a chance to win prizes. Fans can win by participating in Mobile U and opting in to receive text alerts. "This is just another great opportunity for us to use technology to connect with our fans" said Leslie Wurzberger, University of Washington Associate Athletics Director of Marketing. "We're thrilled to give Husky fans more ways to stay connected to their favorite team," said Tim McGhee, Director, AT&T Corporate Sponsorships. "Mobile U is a great way to showcase AT&T mobile technology and our support for Washington athletics." The University of Washington is one of 22 collegiate athletic programs nationwide to participate in Mobile U, which is the largest wireless collegiate texting program of its kind. It's the first wireless program to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country. Mobile U is an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else. About AT&T |
