Rewind: The HuskyStadium.com Launch
The University of Washington athletic department unveiled "The Drive For Husky Stadium" on Wednesday, a campaign designed to tell the story of the stadium's renovation, scheduled to be completed for the 2013 season.
There was plenty to do behind-the-scenes as well, as all levels of the department worked to put together the presentation, press conference, etc. That's not to say there wasn't some hiccups, as evidenced by how a surge of traffic briefly shut down the HuskyStadium.com website.
The day began with a radio interview by senior associate athletic directors Jen Cohen and OD Vincent on KJR-AM with Dave "Softy" Mahler. This coincided with a press release sent from the department to the local media, detailing where the department is in relation to the stadium's fundraising goal. Also part of the launch was an extensive social media campaign, designed by UW's Daniel Hour.
Later that afternoon, a group that included AD Scott Woodward, Cohen, Vincent, associate athletic director of capital projects Chip Lydum, Bob Callier (stadium project consultant) and John Palewicz (UW capital projects) met with local media the state-of-the-art Husky Stadium presentation room. The group fielded questions about every topic imaginable related to the stadium, such as financing, seating capacity, field naming rights and game-day experiences.
One aspect that should resonate well with Huskies fans is how loud Husky Stadium will be after renovations. Already one of the most intimidating venues in college football, the remodel moves the fans closer to the field, which will only amplify crowd noise.
"I only anticipate that it's going to get louder," Lydum said.
Woodward also wanted to serve reminder that this stadium will set the standard for the collegiate game-day experience. The battle for athletic programs is HD television and leather sofas, and Washington wants to create an environment that's the best the sport offers.
In the video clip below, follow as Vincent takes media members on a brief virtual tour of the new stadium.
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