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CREDENTIAL REQUESTS

The University of Washington strictly enforces a credential approval policy designed to best allocate working media credentials in order to maximize coverage in a safe, professional working environment. Unfortunately, it is not possible to accommodate all requests. Firm guidelines for assigning media credentials are listed below, but all credentials are issued at the expert discretion of the designated Sports Information Director. The University of Washington reserves the right to deny or revoke media credentials at all times.

Requests for season and single-game credentials and parking should be faxed or emailed to the appropriate UW Sports Information Director at least 48 hours prior to the requested event. Due to space limitations, credentials will be issued to full-time, salaried journalists from media outlets that cover the University of Washington regularly and substantially or to representatives who regularly and customarily perform services for that outlet.

Credentials are not transferable and should only be used by media members with a legitimate working function. Non-working individuals from a media outlet, children, spouses, friends, etc., will not be permitted in the media areas. Violation of this policy will result in immediate revocation of credentials. Issuance of season media credentials does not guarantee working space on press row or in media work areas.

Priority is granted to media entities that cover the University of Washington on a regular and substantial basis, which includes coverage of press conferences, open practices, home and road games, and to visiting media members, using the following guidelines:

• Originating radio and television personnel involved in a live television or radio broadcast of a University of Washington athletics event.
• Daily newspapers, wire services, and regional and national publications.
• Non-originating radio and television personnel.
• Officially recognized University of Washington student publications and electronic media outlets.
• Non-daily newspapers and other publications.

Due to limited space, credentials will generally not be issued to freelance or amateur writers or photographers without a specific assignment received in writing from the assigning organization. Requests from these individuals will be reviewed on a case-by-case basis and granted on a game-by-game basis when space is available at the discretion of the University of Washington Office of Athletic Communications.

Credentials will be issued to websites on a case-by-case basis at the discretion of the University of Washington Office of Athletic Communications. Priority will be given to websites that are affiliated with an accredited media outlet. Websites must have editorial, news-gathering content and not merely sponsor message boards, message centers or chat rooms where people are allowed to post anonymous information.

By acceptance of a credential, the bearer agrees to abide by all of the University of Washington, Pac-12 Conference and NCAA policies and procedures as well as conduct him/herself in a professional and ethical manner. Violation of any of these policies will result in immediate revocation of credentials. The Washington Office of Athletic Communications reserves the right to revoke or deny credentials at any time.

Generally, one-on-one media interviews with University of Washington players, staff or coaches will be restricted to credentialed media, although the University of Washington Office of Athletic Communications will evaluate all interview requests on a case-by-case basis.


Live Coverage Policy

Credential Holders (including television, Internet, new media, and print publications) are not permitted to promote or produce in any form a “real-time” description of the event.  Real-time is defined by the NCAA as a continuous play-by-play account or live, extended live/real-time statistics, or detailed description of an event.  Live-video/digital images or live audio are not permitted.  Each of the aforementioned descriptions is exclusive to the official athletic website of the host institution (GoHuskies.com), the official athletic website of the visiting institution, and any designee of the UW department of athletics.  Periodic updates of scores, statistics or other brief descriptions of the competition throughout the event are acceptable, as long as they do not exceed the recommended frequency (20 total in-game updates for basketball, 45 total in-game updates for football).  Credential Holder agrees that the determination of whether an outlet is posting a real-time description shall be in UW’s sole discretion.  If UW deems that a Credential Holder is producing a real-time description of the contest, UW reserves all actions against Credential Holder, including but not limited to the revocation of the credential.

UW and its designated personnel shall be the final authority on whether a Credential Holder or Credential Entity is following the Live Coverage Policy.

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