Dec. 12, 2012
In an effort to recognize Husky Football's senior captains in an innovative and authentic way, the University of Washington Athletics new media team created a unique tribute for the Dec. 9 Husky Football awards banquet. Each senior captain was surprised with a customized copy of EA SPORTS' NCAA Football '13 featuring their own image on the cover and packaging, along with personalized marketing collateral simulations.
"This group of student-athletes has given so much to the UW, we wanted to find a unique and authentic way to honor their efforts," Daniel Hour, manager of new media and recruiting services, said. "We knew our players have a special affinity for this video game, and we wanted to give them something that would be memorable and relevant to them."
The creative process began with a photo shoot with UW Athletics' official photography group, Red Box Photography, to capture high quality images of the senior captains. The imagery was then applied to game packaging and collateral.
After being presented to the players, the gifts were on display for fans attending the Husky Football awards banquet in Alaska Airlines Arena at Hec Edmundson Pavilion.
Cover graphics can now be downloaded at www.My.GoHuskies.com.