Aug. 21, 2012
By Mathis Jessen
Mathis Jessen rowed four years at the University of Washington before graduating in the summer of 2012. A native of Hamburg, Germany, Jessen won two IRA National Championships as a UW oarsman, and lost just two races during a decorated career. Jessen also interned in the UW Athletic Communications department. He's currently spending the summer as an intern at Nike at its headquarters in Beaverton, Ore. We asked him to describe his experience working for the world's most notable athletic apparel/footwear brands.
During this summer I was working on three major projects. The first one was a group project. We had about 150 interns that were split up in groups. There were always 2 teams that got assigned the same topic with the same "coaches"/judging panel. Of course was is a competition. The top 3 winning groups present again in front of Nike leaders. Presentations are during the final week of the internship.
My group worked on a new "Omni-Channel" experience. Right now, Nike is scattered across multiple digital platforms and we came up with three main features that drive commerce and connect the consumer to the brand through a new and personalized experience.
My second and third project was in the Gloabl Brand Marketing Department. I helped to develop a new homepage accessible through Nike's intranet called "MarketingU". It is a learning tool for employees who just got hired as well as Nike veterans. MarketingU teaches employees about Nike's Global Brand Marketing and Planning strategies and empowers employees to further develop their skills.
For my third project I had to come up with a new and well structured naming strategy in order to place presentations and assets of my team on a server in a well organized manner.
Besides working on these projects I went to many presentations and networking events. It is wonderful how accessible people at Nike are when interns want to reach out to learn and network.