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Boeing To Present Apple Cup
Release: 09/06/2007
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Sept. 6, 2007

SEATTLE - At the turn of the 20th century, football teams from the University of Washington and Washington State University met in competition for the very first time. Around that same period, William E. Boeing left Yale University engineering school to head West and, ultimately, lead the state of Washington to the forefront of the aviation industry.

More than 100 years have now passed and the Washington - Washington State University rivalry, termed the Apple Cup beginning in 1961, and Boeing have evolved into two highly recognizable brands.

Boeing, in partnership with the University of Washington and Washington State, has extended its significant commitment to the athletic and academic excellence of the two institutions through a presenting sponsorship of the annual Apple Cup contest. The partnership will include networking and educational opportunities for students at both institutions as well as help emphasize the importance of the Apple Cup to the culture of the state of Washington.

"Boeing is proud to be the title sponsor of the Apple Cup, a tradition deeply rooted in the history of the state of Washington," said Bob Watt, Boeing vice president, state & local government and global Corporate citizenship. "At Boeing, giving back to the places we call home is one of our core values, and this sponsorship adds another dimension to the investments we already make to strengthen our communities and make them better, more vibrant places to live and work."

The 100th Apple Cup game is scheduled for Saturday, November 24 in UW's Husky Stadium. A number of celebration events are currently in the planning stages, including a special Friday afternoon (Nov. 23) luncheon at the Quest Events Center in downtown Seattle for both UW and WSU fans. Both teams, bands and cheerleaders are expected to be in attendance at the luncheon,

"This (sponsorship) gives both of our institutions additional resources to reinvest in our mission, which is to help our student-athletes have a great experience," said UW athletic director Todd Turner. "It also gives us resources to do some things around the Apple Cup that will help bring our university constituent groups together to promote good sportsmanship and enhance and already strong, good-natured rivalry. It also gives both of our staffs a chance to sit down together and determine how we can make this 100th meeting a memorable event."

Sonny Sixkiller and Todd Turner at the Apple Cup press conference.

"The University of Washington and Washington State University thank Boeing and its employees for their long-time educational partnership," said Chris Bloomfield, general manager of ISP Sports. "By creating opportunities for students in the fields of engineering, business and technology, Boeing has shown a commitment to cutting edge research and educational advancement. This commitment is what helps solidify the University of Washington and Washington State University's status as world-class institutions."

About Boeing
The Boeing Company is the world's leading aerospace company, and with customers in more than 90 countries, is one of the United States' largest exporters by sales. Founded in 1916 by William E. Boeing, the company's broad range of capabilities includes creating new, more efficient members of its commercial airplane family; integrating military platforms, defense systems and the warfighter through network-centric operations; creating advanced technology solutions; providing value-added services; and arranging innovative customer-financing solutions.

Headquartered in Chicago, Boeing employs more than 150,000 people across the United States and in 70 countries, with major operations in the Puget Sound area of Washington State, southern California and St. Louis. Total company revenues for 2006 were $61.5 billion.

Washington State is home to the company's commercial airplane manufacturing facilities where the 737, 747, 767, 777 and 787 models are assembled. Boeing is the state's largest private employer with more than 70,000 employees, and three of its major operating groups - Commercial Airplanes, Boeing Capital Corporation, and Shared Services - are headquartered in the state.

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